USjournal.com continuously improves our services based on the valuable feedback we receive from both students and campus-based colleagues. Due to the dynamic nature of student user preferences, we've enhanced the way we report our performance to our advertisers.

We've documented the trend of increasing student traffic to our 17 independent multi-lingual domains, yet the number of students actually completing our inquiry forms has slowly decreased as we've offered more opportunities for students to click away from our sites, and directly to the .edu domains of our advertisers. In 2009, we embedded sophisticated code throughout our family of sites to track that activity closely.

Advertiser reports now include advertiser-specific data:

• Banner Impressions
• Banner Clicks
• Profile Views
• Text Link Clicks
• Submitted Inquiry Forms

Our system will also generate spreadsheets detailing the users' countries and languages of origin, specifically as they relate to each advertiser. These new data sets complement our current spreadsheets containing student input to our inquiry forms, which the student completes upon expressing interest in a particular advertiser's academic program.

How it Works

• We will continue to send reports to the advertisers' e-address on file, at the frequency originally specified.
• Advertisers may choose the frequency of their reports, either weekly, monthly or quarterly. We can also generate reports for specific time frames, upon request to cheryl@USjournal.com
• Advertisers may choose whether to receive their reports in .csv format or .xml format.

Here is what your incoming e-message will look like if you choose to receive the report in .xml:

All four spreadsheets (Summary, Country, Language, and Students) are condensed into one .xml file, accessible from the bottom tab:

The Students spreadsheet will look familiar to current advertisers, as that is the same format of student-generated data that we've used for the past few years.

Here is what your incoming e-message will look like if you choose to receive the report in .csv:

Each of the four spreadsheets (Summary, Country, Language, Students) will be in different files. Here is a screenshot of the "Summary" spreadsheet:

We trust that our clients will find our new format familiar and easy to use. Most importantly, we hope that our improvements will ease your burden of reporting valuable metrics to your supervisors.

We encourage advertisers to send us specific URLs to embed in your Profile Pages and elsewhere, to facilitate student user preferences to click-through directly to your .edu domain. As always, we appreciate your feedback: cheryl@USjournal.com