Since 1996, USjournal.com has proven itself as a leader in innovative approaches to international student recruitment. That hallmark of USjournal.com's success is crystallized within Harvard Business Review's article, The Big Shift: Measuring the Forces of Change (July - August 2009): The more the business environment changes, the faster the value of what you know at any given point in time diminishes. In this world, success hinges on the ability to participate in a growing array of knowledge flows in order to rapidly refresh your knowledge stocks.

Led by Cheryl Darrup-Boychuck, our laboratory has produced (and continues to produce) a number of advancements:

• Precision Mobile Marketing Campaigns for Individual Advertisers: USjournal.com's sister site USAcademics.com focuses solely on targeting affluent, tech-savvy users of internet-enabled handheld devices in targeted metropolitan regions around the world. The technology has evolved to the point where USjournal.com promotes specific academic programs of particular advertisers, such as The University of Texas at Austin's Masters of Science in Technology Commercialization.


• Models to Measure Return on Investment (ROI) in International Student Recruitment:
  • Innovative Educators' Webinar (2009), PowerPoint Deck / Podcast
  • NAFSA's Guide to International Student Recruitment, 2nd Edition
    Chapter 3.5, Measuring Results, http://www.nafsa.org/
  • International Students: Strengthening a Critical Resource
    Within Chapter 4, A Simple Approach to Measuring Return on Investment in International Student Recruitment, http://www.amazon.com/


• Working with Agents: As Network Leader for NAFSA's Marketing and Recruiting Network from 2007-09, Cheryl edited a timely and popular resource entitled Working with Agents which includes the latest information on legality and standards, a cultural history, and sample contracts when dealing with third-party / in-country / commission-based colleagues. Learn more.


• Multi-lingual Promotional Model for Countries other than the United States: Based on USjournal.com's success in 17 different languages, we've developed a cohesive promotional software package to market academic consortia worldwide. (This product is not available to organizations promoting U.S. campuses.) Learn more.