|Outsourcing versus Insourcing
Outsourcing versus Insourcing has emerged as the central theme in international student recruitment over the past few months. Under heavy pressure to boost enrollments while maintaining quality with ever-tighter budgets, campuses (in the U.S. and abroad) are re-considering their myriad of approaches:
- Should we hire commission-based agents in-country to send us more students, and pay them only after we receive tuition payment from the student?
- Should we align ourselves with private "pathways" programs that recruit and support international students during the first year on campus?
- Should we centralize our marketing and recruiting efforts within our campus, to maintain tight control of our branding and messaging?
The right approach can only be determined after a deep and honest analysis of a campus' strengths and weaknesses, as well as the opportunities and threats posed by external markets. The results of those SWOT analyses would be vastly different across an array of U.S. campuses.
So, where does USjournal.com fit into the mix? We determined long ago that we cannot be all things to all people, and limited the number of our advertisers to 100 or fewer. What else sets us apart? We can enhance your current promotional campaigns, and provide a platform for innovation:
- Targeted Invitations: Advertisers may send their itineraries to cheryl@USjournal.com so we can invite students from our ever-growing database to recruitment events in the students' own cities.
- Customized Campaigns: Advertisers may customize all elements of their campaign with us; for example, we can automatically forward all Japanese inquiries to that advertiser's agent in Tokyo. And we never charge for edits throughout the course of the campaign.
- Professional Translations: Campuses increasingly recognize the need to promote their programs to non-native speakers of English (students themselves as well as those within their spheres of influence). http://www.InternetWorldStats.com/stats7.htm
- Robust Reporting: In addition to generating qualified inquiries, we track each advertiser's click-through rates detailing the students' countries of origin. http://www.USjournal.com/en/educators/reports.html
- Innovation Platform: We work with advertisers to experiment with emerging technology; for example, we can coordinate Google Local Campaigns that lead to specific landing pages within our advertiser's .edu domains.
Learn more. Review our Space Reservation Form: http://www.USjournal.com/en/educators/multilingual10.pdf or contact cheryl@USjournal.com to schedule a call at your convenience. We look forward to hearing from you!
|USjournal.com: Your source for translations in 16 languages
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