U.S. Journal of Academics FundsV Working Group
October 2012 
Translations Triumph

USjournal has long recognized the value of multi-lingual content in international student recruitment. Our family of sites now features 16 independent domains, each dedicated to promoting a select group of U.S. colleges, universities and English Language Programs to a distinct language demographic.

Recent analysis by Intead notes that 47 percent of international students base their campus choice on friends, 38 percent base it on parents, and 23 percent cite institutional websites. (Original data by i-graduate; used by Intead with permission.)

If universities want to win parents as influencers, they must ramp up their native language web-based content to make their attributes accessible to non-English speakers. This effort is a relatively small investment with seemingly significant payoff. Some schools want their applicants to demonstrate their English comprehension by keeping their international marketing materials in English. We think this is a mistake. Let the ESL testing and your application process confirm the language skills of your international applicants. Don't use your website content, one of your most powerful marketing tools, as a limit to accessing your recruitment message. Win as many influencers as possible by creating native language materials. --

For info about multi-lingual promotional opportunities via USjournal:
or contact

Upcoming Conferences: San Juan, 14-18 October
FundsV Working Group Conference Call, 25 October

Thursday, 25 October at 3pm EST: Cheryl will host a one-hour webinar, detailing the progress of the FundsV Working Group in improving the efficiency and integrity of international student funds verification. All colleagues are welcome to participate, though registration is required in advance. Topics include:

  • Emergence from U.S. Beta
  • Integrating with Existing Services
  • Pilots in Australia and India
  • Pending SWIFT Message Class
Cross-Promotions: International Education Advantage

A new publication from Intead reviews 80+ Ways to Recruit International Students. As a USjournal subscriber, use Promo Code usjournal2012 to download it without charge:

Intead -- International Education Advantage

This compendium of recruiting ideas has something for everyone. In trying to build recruiting pipelines, we've all considered purchasing leads, going on tours, developing pathway programs and dedicated webpages. Whether you are a seasoned admissions officer or a novice, this guide will spark your innovative side and add to your perspective on international student recruitment.

Pre-order your copy today. Complete with relevant descriptions, screen shots and contact information for the 80+ services and options. This publication will be released in Fall 2012. For more information, contact

Cross-Promotions: Washington International Education Conference

28-29 January 2013: The 11th Washington International Education Conference will take place at the University of California Washington, DC Center and embassies throughout the District.

The WIEC is recognized as the premier event focused on international student recruitment. Participants will hear from key embassy and sponsoring organization personnel on programs that fund international students in the US. Distinguished presenters include colleagues from the Institute of International Education (IIE), World Education Services (WES) and i-graduate. Early registration deadline is 1 November. Contact or

USjournal: Promoting your academic programs in 16 languages
FundsV: Improving the efficiency and integrity of funds verification

FundsV Working Group LinkedIn Group

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