Generating inquiries.

Generating ideas.

Online since 1996.
October 2008 
The Advantages of eRecruitment
  • Comparative Costs: Maintain a strong international presence with an online campaign, at a fraction of the cost of global travel or printed material.
  • Absolute Costs I: Tightened budgets are causing campuses to cooperate widely in their international student recruitment efforts. allows you to promote as many academic programs as you like, from short-term ESL study to PhD programs, all for the same annual cost.
  • Absolute Costs II: imposes no hidden fees; one annual price covers our ever-evolving services throughout the year. (Deadlines are rolling for new advertisers.)
  • Precision Marketing Opportunities: Target specific audiences with relevant messages, according to your objectives and prospective students' native language and current physical location.
  • Declining Domestic Demographics: The U.S. is reaching its peak of high school graduates, with declines expected over the next 30 years in many regions of the country. Effective eRecruitment generates qualified inquiries that ultimately generate tuition revenue.
No Rate Increase for 2009 will not increase the costs of our online international student recruitment services:

Our 2009-10 rates (and substantial discounts for multi-lingual campaigns) will remain the same as they were in 2008-09. Please note that we now accept Visa and MasterCard credit cards.

Contact for details about our cost-effective services, including how we can help you target your promotional message according to geography and language:

Online Language Populations: Native English speakers represent only about 30 percent of the world's online users; Chinese speakers, for example, represent about 20 percent (and growing). Source:

Upcoming Events for

Please let us know if you plan to attend either of these conferences, so we can schedule a meal meeting before or after Cheryl's presentation:

  • 12-14 November 2008 in Honolulu
    NAFSA Bi-Regional Conference (Regions I and XII)
    Precision Marketing in International Student Recruitment
  • 26 November 2008 in Eindhoven, The Netherlands
    The Dutch Conference on Internationalization
    Towards a Country-Wide Education Promotional Campaign Your source for translations in 17 languages

Advertise with us
Contact Cheryl
Fair schedule
Forward to a friend
Past newsletters

We received your contact information from one of our conference sessions, or from a colleague who thought you may be interested in our information. If you know of other colleagues who would benefit from this newsletter, please forward it. Also, let me know if you would rather not receive future eUpdates. Thanks!

You may re-print this communique in full, under the condition that you include Reprinted with permission of Cheryl Darrup-Boychuck,, LLC
P.O. Box 363
Corning, New York
14830 U.S.A.

ph 570-205-4020
fx 866-477-9810