USjournal accepts advertising from host institutions that meet three important criteria:
Carol Johnson, former head of marketing for the University of California, Santa Cruz Extension's ELI, said it best:
Based on the success of our model non-English domain, EstudiosUSA.com (which won Yahoo's Education Site of the Year in Spanish, 2002), we launched a number of independent sister domains:
Interest from both students and sponsors dictate the depth of our language translations, and we refresh that content and supplement it regularly. Advertisers who choose any of our non-English services have the option of translating their entire campaign, including their Profile Page, Program Listings and Automated Responses. Or they may simply wish to translate their Profile Page, and maintain an English inquiry form. Again, the strategy depends on that particular advertiser's staff language capabilities, as well as the level of English proficiency they're seeking. Some advertisers prefer that their inquiring students can navigate an English inquiry form, while others will accept very elementary learners of English who prefer to complete an inquiry form in their native language.
Cheryl DarrupBoychuck and her ventures, USjournal and FundsV have been at the cutting edge of international student mobility for nearly 20 years, delivering innovative solutions matched with outstanding metrics to guide and refine institutional promotion efforts. As a partner and collaborator, Cheryl is incredibly generous with her insights, and shares my passion and commitment to advance the movement of students around the world. Cheryl delivers what is promised, and more; she is relentless in seeking to understand what works and what doesn't, and in getting to the bottom of those misses. Working with partners like FundsV is crucial to meeting the challenges of the future, and I greatly value the opportunity to partner with Cheryl and her team. -- -- Christopher Johnson, Director of International Programs at Fairfield University in Connecticut
It was a delight to meet you, Cheryl, and thank you so much for sharing with the CCID Summer Institute your knowledge and expertise regarding global issues and recruiting strategies. It was a stimulating, challenging, useful and enjoyable presentation. Your expertise is obviously considerable, and we are indebted to you for sharing with us. -- John Halder, President of Community Colleges for International Development
We would like to request that Japanese and Spanish be added to our profile with USjournal... We have had very favorable results with our ad, and appreciate your quick response to our requests. Thank you for sending us the PDF files for all of our translations; we are using them on our own site if students select a particular language. This way, students have more than one way to connect with USjournal and our website; it has been very helpful in getting new recruits to apply. We are very satisfied with all of your work with us. Thanks again!
We have been very pleased and impressed with the quality of USjournal services. You have made enormous progress in expanding the reach and effectiveness of your multi-lingual sites while remaining attentive and responsive to our specific needs. It's a pleasure working with you. - American Consortium of Universities and Interlink Language Centers, Multiple Campuses
USjournal.com and our sister sites continuously add value to our international student recruitment services. We're launching creative campaigns, both online and offline, to reach a broader scope of prospective students from around the world. A few examples: Cross-promotional efforts with respected agents in Asia, coordinating group English programs for South American students, and exposure at U.S. university fairs in Europe.
These new activities are leading us into more of a gray area, where the results of our efforts are not so easily tracked. When we went online in April 1996, we anticipated a simple black-and-white scenario for measuring Return on Investment: At the end of each enrollment cycle, our advertisers would simply cross-reference their enrollee list with the names on their customized USjournal Excel Reports. If only life were so simple... and in some cases, life is that simple. But we've learned that reality, in most cases, is messier than that. Prospective students (and parents) need to hear about your campus from a variety of sources, including the Internet, friends and relatives, agents, fairs and so on. And that's why we're collaborating with those entities to best serve our advertisers.
Have you had a chance to read NAFSA's Report of the Strategic Task Force on International Student Access, titled In America's Interest: Welcoming International Students? Their fifth recommendation, Address Complexity with a Marketing Plan, reads in part: It is essential to develop a user-friendly, comprehensive, sophisticated, web-based information resource through which international students will be able to understand and assess the higher education options available to them in the United States, and identify possible financing options. This online resource should allow students to rank their personal preferences (cost, location, academic program, etc.) and should provide links to institutions that match up with their preferences. Ideally, these links would then allow students to apply for admission online. That recommendation parallels what the USjournal.com has been doing since April 2001 (except for the fact that each of our sponsors pays a minimal amount, so that we're able to sustain ourselves). We've been achieving this recommendation for years.
We realize that, in spite of all of the world's technological advancements, the admissions decision is still based on personal conversations. Increasingly, those conversations occur via e-mail and other online mechanisms. USjournal simplifies that process by offering our advertisers the option of customizing practically every element of their promotional campaign, from Info Pages to Automated Responses -- all at a very reasonable price. Contact us for details.
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