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  Global Climate Change and Recruiting for Intensive English Programs
   Annual TESOL Convention | Baltimore, Maryland | 29 March 2003

Session Chair: R. Michael Medley, Eastern Mennonite University, Virginia
Co-Presenters: Alex Pia (George Fox University, Oregon); Molly Watkins (Mississippi State University, Mississippi); Judy Lang (Whitworth College, Washington); Judith Snoke (Virginia Tech University, Virginia); and Cheryl Darrup-Boychuck, (

eRecruitment Trends and Techniques' Trivia (Answers at the bottom of this page)

1. Which ethnic group currently represents the largest minority group in the United States, according to a recent Census Bureau report? (nearly 13% of the U.S. population, or 37 million people in July 2001)
a) Hispanics
b) Asians
c) African-Americans

2. What is the ratio of U.S. Hispanics' preference for accessing Spanish-language websites as opposed to English-language websites, according to the latest Roslow Hispanic Internet Usage Study published in January 2002?
a) 55% Spanish :: 45% English
b) 90% Spanish :: 10% English
c) 20% Spanish :: 80% English

3. When comparing U.S. Census Reports from 1990 and 2000, which ethnic population grew by approximately 41 percent, to nearly 12 million people?
a) Asians
b) African-Americans
c) Hispanics

4. Among Asians in the United States, which (broad) native language is the most popular, according to the January 2003 edition of Global Communicator?
a) Chinese
b) Japanese
c) Korean

5. According to the January 2003 edition of Global Communicator, what percentage of Chinese-American internet users visit Chinese-language websites?
a) 73%
b) 17%
c) 45%

6. According to a November 2002 article in Wired News, which country's government employs some 30,000 internet police to monitor its citizens' online activity?
a) China
b) Cuba
c) Russia

7. In mid-March 2003, which country's government announced that it will allow businesses outside of its own country to register domains ending in its two-character country code (such as .us for the United States)? Previously, the rules of registration were much more stringent.
a) China
b) Turkey
c) Paraguay

8. What is the most popular way for global internet users to arrive at a specific website, according to the March 2003 edition of WebSide Story's StatMarket newsletter?
a) Direct Navigation (inputting URL)
b) Hyperlinks from other websites
c) Search Engine Results

9. As of August 2002, Microsoft's Internet Explorer captured what percentage of global browser usage share, according to WebSide Story's StatMarket?
a) 95.97%
b) 67.69%
c) 82.84%

10. Who said: The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it. ?
a) Edward Morrow
b) Frank Lloyd Wright
c) Carl Sagan

Always begin with an internal evaluation of your staff's strengths, then gradually move outward to your campus, your community, your state... During the Application Process, use proven technology (web-based forms, automatic forwarding, event- or date-triggered e-message...) to filter qualified inquiries for your particular program. In the Yield part of the Enrollment Full, allocate appropriate resources to personally communicate (either by e-mail or telephone) with candidates you define as likely to enroll, as the human element is more critical than ever. The Enrollment Funnel

For a detailed discussion of e-Recruitment's Place in the Enrollment Funnel, please see the March 2002 edition of usjournal.communiqué -- e-Recruitment Trends and Techniques.

Global Online Language Populations, as of September 2002; approximately 619 Million People Online (Source: Global Reach)

Global Online Language Populations (September 2002); approximately 619 million people online

When developing global online strategies, remember that the internet provides an amazing array of specific statistics so that it is easier than ever to focus on particular markets. Only about 10% of the world's population is online... and yes, the Digital Divide is wider than ever. Again, your strategy should always reflect your campus' objectives.

About those statistics: Experts predict that native English speakers will comprise only about 28% of total online users by the year 2005. The predictions (made in 1996 by a company called Global Reach) have been fairly accurate, as they consider a country's population, Gross Domestic Product, and wide-ranging variables such as societal, political and economic conditions.

Online Marketing Resources

Universal Accessiblity Standards Bobby Worldwide
World Wide Web Consortium
Logfile Analyzer Free software, available in 36 languages
Internet Statistics and Directories Global Reach
Pay-Per-Click Search Engines
Overture (U.S., U.K., France, Germany, Japan, Korea) in China
International Recruitment U.S. State Department of Educational, Cultural Affairs
U.S. Embassies and Diplomatic Missions
Inter-l on Yahoo!
NAFSA's OSEAS (Overseas Educational Advisors)
Successful non-English Language Campaigns Spanish French Portuguese German Indonesian Japanese Korean Traditional Chinese Simplified Chinese Resources eRecruitment and the Enrollment Funnel
Back issues of usjournal.communiqué
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Trivia Answers: A is the answer for all Trivia Questions. For more details, write to Cheryl Darrup-Boychuck.