U.S. Journal of Academics FundsV Working Group
October 2013 
AHA! There are different levels of ROI

I spent years trying to develop a simple formula to measure Return on Investment in international student recruitment:

An emerging discipline may prove to be the most effective approach yet: Mitigating Strategic Risk in International Enrollment Management, as illustrated in the northeast quadrant:

There are different levels of ROI: Adapted from slide 61/65, The Ultimate Guide to Explain Digital to your Colleagues
Adapted from slide 61/65,
"The Ultimate Guide to Explain Digital to your Colleagues"

Harvard Law defines strategic risk management as the process of identifying, assessing and managing the risk in an organization's business strategy -- including taking swift action when risk is actually realized. So what does that mean for us, as international student recruiters and international enrollment managers, given the deep challenges before us? (See for a brief reminder of those challenges.)

Stay tuned, as we explore this dynamic approach over the next few months. For a sneak peek, contact Cheryl DarrupBoychuck or Pamela Barrett.

Opportunities to Engage

Thurs, 10 Oct at 10am EST: FundsV Conference Call
Learn more about how FundsV is gaining momentum in the market, serving both individual host campuses as well as service providers (like credential evaluators, payment processors and software vendors) as an added utility to their existing platforms. There is no charge to participate, but please reserve your slot now by contacting

Tues, 5 Nov at 11:15am: Great Expectations in Indianapolis
Along with Pamela Barrett, Cheryl will address timely issues about how students choose their host campus, how they identify themselves to those institutions, and what factors are important to them. Join us at NAFSA's Bi-Regional Conference, covering Indiana, Ohio, Kentucky, Illinois, Michigan and Wisconsin.

27-28 Jan: WIEC in Washington, DC
Cheryl will present a session at the 12th Annual Washington International Education Conference. WIEC has evolved into the premier conference that provides access to key embassy personnel in the nation's capital, as well as unprecedented information on trends and issues in international student recruitment and retention.

Cross Promotions - Vericant: Verified Video Interviews

Vericant is a team of China experts who are transforming admissions and assessment. They believe there is no substitute for a face-to-face interview with each applicant; their goal is to help admissions offices to better evaluate each of their applicants regardless of distance or timezone.

Unlike agents and consultants, Vericant does not help students to apply to schools, nor do they help schools recruit students. Instead, the company provides a platform for admission officers to evaluate spoken English ability and non-cognitive skills. Learn more at or contact

USjournal: Promoting your academic programs in 16 languages
FundsV: Improving the efficiency and integrity of funds verification U.S. Journal of Academics
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