U.S. Journal of Academics FundsV Working Group
July 2013 
eMail Eminence and Device Differences

Recent articles from the business world may very well help improve efforts to enroll more international students. While social media certainly has its place in communicating with prospective students around the world, eCorrespondence seems more important at that critical moment when a student decides where to apply to study abroad. reports that eMail crushes Twitter and Facebook at the purchase point. Data from 72 million customers over the course of two years reveals that customers who came to retailers from search (as in Google or Bing) were more than 50 percent more valuable than average. In other words, they were more likely to shop more and spend more. eMail customers were nearly 11 percent more valuable than average. Twitter and Facebook data fell far short of those figures.

Other research, this time from Harvard Business Review, documents that operating a relatively large device inspires more assertive behavior than working on a small one -- which bodes well for prospective international students who are at a desktop or laptop when submitting college applications.

Bottom line: Continue to engage prospective students in social media, via online promotions that scale well to handheld devices. But when the proverbial enrollment funnel narrows to the application stage, we can expect students to be seated and checking their inboxes.

For your summer viewing and reading pleasure
Cross Promotions: The PIE News

The PIE News

The PIE News features top-notch business analysis for Professionals in International Education. Based in London, PIE has quickly become one of the most valuable resources in the industry through their suite of services:

USjournal: Promoting your academic programs in 16 languages
FundsV: Improving the efficiency and integrity of funds verification U.S. Journal of Academics
FundsV Working Group LinkedIn Group

Advertise with us
Contact Cheryl
Fair schedule
Forward to a friend
Newsletter Archive

Sponsored by:FPPEDUMedia: Innovative Student Recruitment Solutions

Please forward this newsletter to interested colleagues. Also, let us know if you would rather not receive future eUpdates., LLC
P.O. Box 363
Corning, New York
14830 U.S.A.

ph 570-205-4020
fx 866-477-9810