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  USjournal.communique  
May 2010 
  
NAFSA Conference Planning

We look forward to re-connecting with colleagues, and meeting new ones, at NAFSA's Annual Conference in a few weeks! Reserve some time to meet with USjournal.com's Cheryl Darrup-Boychuck to discuss ways we can help you effectively recruit international students. Our talking points:

  • More robust reporting structure
  • More external links, especially to advertisers' videos or social networking sites
  • More opportunities for rotating campus photos on our home page (See invitation below)
  • Deeper affiliation with UCIEP
  • Deeper affiliation with AIRC
  • Progress on our international student funds verification project
  • Getting to Green: Minimizing our carbon footprint

Let me know if you're available on Saturday, 29 May at noon for lunch, or Tuesday, 1 June at 4:30 p.m.: cheryl@USjournal.com

For details about the biggest event of the year for U.S.-based international educators: http://www.nafsa.org/annual_conference

Request for ROI Case Studies

I need one more case study to measure Return on Investment in online international student recruitment. Can you help?

The case studies will be used during a general session at the NAFSA Annual Conference in Kansas City, at 3:45 p.m. on Thursday, 3 June 2010. Please download and complete this simple spreadsheet template: http://www.USjournal.com/en/educators/erecruit/10/ROI.xls

If you attend the session personally, you may present your case study informally, in our Speed Dating Format. In the event you are not able to join us in Kansas City, I encourage you to send the case study to cheryl@USjournal.com. I will certainly respect your wishes for anonymity, if you prefer.

Please note: The case studies do not need to involve USjournal.com. We invite all submissions, including the good, the bad and the ugly. Questions or comments? eMail cheryl@USjournal.com. Thanks in advance!

Request for Campus Photos

Current advertisers of USjournal.com may send us high-resolution images for rotation in our home page headers. We need images in landscape format (as opposed to portrait), with a minimum of 1,200 pixels in width, in .png, .jpg or .gif extensions. Specifically, we're looking for medical or nursing classes, broadcasting or art studios, and science or engineering labs (no generic computer labs, please). Please send them to cheryl@USjournal.com

Cheryl's Presentation Schedule

* Sunday, 30 May at 8 a.m., Kansas City, Missouri
Marketing Basics for International Educators: http://acsearch.nafsa.org/Default.aspx?Item=WS001

* Wednesday, 2 June at 3:45 p.m., Kansas City, Missouri
Working with Agents: http://acsearch.nafsa.org/KCSessions.aspx?Item=GS076

* Thursday, 3 June at 1:00 p.m., Kansas City, Missouri
Redefining the Enrollment Funnel: http://acsearch.nafsa.org/PosterFairs.aspx?Fair=PF007

* Thursday, 3 June at 3:45 p.m., Kansas City, Missouri
Measuring ROI: http://acsearch.nafsa.org/KCSessions.aspx?Item=GS142

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Your name is in our database because of past correspondence. If you know of other colleagues who would benefit from this newsletter, please forward it. Also, let me know if you would rather not receive future eUpdates. Thanks!

You may re-print this communique in full, under the condition that you include Reprinted with permission of Cheryl Darrup-Boychuck, cheryl@USjournal.com.

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