If we look hard enough, we can identify cyclical natures all around us. Here are a few that percolated in my mind during this first month of the new year:

1. Online text versus images: Early in the history of the Internet, online text was all we had; now, text may be all we need. As we focus on generating qualified inquiries at the initial stage of the enrollment process, mobile technologies provide a powerful platform to target affluent students and young executives around the world. Succinct content trumps big fancy images on two-inch by three-inch screens. Let me know if you want us to help coordinate a campaign via a service such as http://www.admob.com/

2. The significance of site statistics: There was a time when unique visitors, page views and hits dictated the value of a website. Online inquiry forms changed that dynamic, as users (eager for interaction) volunteered their contact information. Nowadays, in some cultures, users are very reluctant to disclose their personal information online; they prefer placing an anonymous low-cost or free phone call to initially inquire about enrolling in a U.S. campus. So, how do you measure the success of an online promotional campaign? One way is to assign a unique phone number to each campaign. Another way is to boomerang back to the beginning, and once again pay more attention to site statistics. Current advertisers may contact cheryl@USjournal.com for this type of analysis.

3. Overseas travel itineraries: As we embark on another fresh new recruitment cycle, we invite current advertisers to send your Spring Travel Schedules to cheryl@USjournal.com so we can alert students from our ever-growing database about your visit to their particular region of the world. We recognize that our services represent only one piece of your international marketing plan, so we encourage our advertisers to integrate your various initiatives. Be sure to access our updated fair schedule: http://www.USjournal.com/en/students/info/fairs.html